Study Examines How to Build Customer Trust in the Midst of Covid-19

Hands measuring consumer trust on a chalkboard

“Trust” is the current buzzword for marketing experts in a post Covid-19 economy. That’s because in study after study, marketing researchers have determined that right now, consumers want to feel like they trust the company behind the products and services that they buy. The question, then, is what exactly builds trust? A recent study by Qualtrics,… Continue reading Study Examines How to Build Customer Trust in the Midst of Covid-19

How to Efficiently Use Clean and Shine for Sanitizing Windows

Your goal in the current COVID-19 world is to protect both your customers and your staff. Using the affordable and efficient Clean and Shine in your window cleaning mix can help add protection and peace of mind for both. Even if you decide not to offer sanitizing as a new independent service, adding a bit of the… Continue reading How to Efficiently Use Clean and Shine for Sanitizing Windows

How Using a News App Can Help Your Cleaning Business

Right after the first case of Covid-19 here in my state of Arkansas, I downloaded an app called “News Break.” (I’m sure there are others.) Although the push notifications can get to be a bit much, it provides some great information that you could use in your cleaning business as businesses begins to reopen. For… Continue reading How Using a News App Can Help Your Cleaning Business

Critical Infrastructure Guidelines for Covid-19

Critical Infrastructure Guidance Federal and many state and local governments have been imposing numerous restrictions. These restrict people to their homes except for crucial needs, like food. Work has been restricted to at home, or not at all for many industries. These restrictions include exceptions for specific “Critical Infrastructure”. The publication includes guidelines defining what is… Continue reading Critical Infrastructure Guidelines for Covid-19

Working With Sodium Hypochlorite (SH), or Bleach, during COVID-19 times.

Sodium Hypochlorite is commonly known as Bleach. It comes in varying strengths. But the two most common are store bought, at 6%, and industrial strength, at 12.5%. The strength commonly used in the cleaning industry is 12.5% SH. The CDC has announced that Bleach IS an effective cleaning and sanitizing agent against COVID-19. This is… Continue reading Working With Sodium Hypochlorite (SH), or Bleach, during COVID-19 times.

Carlos Gonzales Part 3: Taking on the World

Carlos Gonzales: The Life, the Legend, the Legacy Editor’s Note: Over the past decade, Carlos Gonzales has become a household name for many in the exterior cleaning industry. Known for his strong work ethic, his positive affirmations, and his ability to stay above the fray, “Los” is somewhat of an industry legend. His story, in many… Continue reading Carlos Gonzales Part 3: Taking on the World

The History of Window Cleaning

Preparing for his upcoming window cleaning presentation for the PWNA National Convention, Doug Apt reached out to me. “Do you have anything you’ve written on window cleaning history?” I thought about it. “Nope. Not really.” But I figured how hard could it be? Surely there was plenty of information on the Internet. You know what?… Continue reading The History of Window Cleaning

Catching Up with the Wizard of Wood

I recently caught up with the Wizard of Wood himself, Everett Abrams, at the Huge Convention this past August to see what he head coming down the pipeline. His answer: a lot. The Deck Restoration Plus (DRP) Basic Exterior Wood Manual: Often referred to as the “Wood Bible” by industry members, the manual is designed… Continue reading Catching Up with the Wizard of Wood

Top 10 Reasons Why 4 Pulex Micro Tiger Sleeves Are Better Than 3

10. Pulex MicroTiger sleeves give you the best of both worlds: super soft and abrasive. (Kind of like a fluffy Chihuahua.) 9. They come in four handy sizes: 10 inch, 14 inch, 18 inch, and 22 inch. 8. Their design looks kind of like bacon. (Mmmmm….bacon.) 7. The red abrasive strips are great for removing tough stuck-on items, like… Continue reading Top 10 Reasons Why 4 Pulex Micro Tiger Sleeves Are Better Than 3

Giving Back at the Huge Convention

Craig Hendzel of Lakewood Window Cleaning in Ohio said he couldn’t go to a window cleaning convention without finding some work in that town. “I just love cleaning windows!” So before recently heading to Branson, Missouri, for the Huge Convention earlier this month, Craig called the Shepherd of the Hills Humane Society and offered to… Continue reading Giving Back at the Huge Convention